habillage

Digital Marketing and Innovation Management

Join the Digital Revolution

London’s Program

This programme, delivered in the heart of London, aims to fast track your digital marketing career in Europe’s digital capital. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge, practical courses delivered by successful practitioners and accomplished lecturers. This learning experience will open doors to a wide variety of careers in the digital marketing field, giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the Internet age. Key modules include: (name 3 or 4).

The capstone project for this curriculum is a thesis.

San Francisco’s Program

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, now including a San Francisco “Bootcamp”, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers. 

Our program follows closely the many technical developments used by major players in the new technologies and social networks for digital marketing, data marketing, brand content and massive use of behavioural databases. It trains our students to be high-level digital project managers across a wide array of sectors. The digital sector is rapidly expanding which enables many employment opportunities whether in France or abroad.Particularly efficient for a fast integration into the world of work, this 4 th year program is delivered completely in English. It is one of the program offered by INSEEC School of Communication in Paris, and the only one that includes a 10-week period of professional seminars about entrepreneurship and digital skills in the San Francisco office where students will benefit from a membership and training with TechShop, high level conferences, guest lectures, visits to tech giants and local startups as well as networking events.

This year-long program taught entirely in English consists of classes full time from the beginning of September until mid-October in Paris followed by the San Francisco Bootcamp from Mid-October until the holiday break after which the students will resume classes in Paris until the end of January. This coursework will be followed by a six-month internship and a thesis which students will defend the following September.

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Paris’s Program

A work-study (alternance) is possible with this program

INSEEC School of Communication was the first communication school to create higher education courses in digital marketing and e-commerce. Offered in Paris for since 2008, this program is for students who would like to specialize in digital media marketing and strategy and who wish to implement and manage complex digital strategies for advertisers.

This programme will open doors to a wide variety of careers by giving students a firm grounding in the marketing principles and online strategies needed to attract customers in the internet age. You will gain skills, technical expertise, and insights into the environment and tools of digital marketing through cutting-edge courses delivered by successful practitioners and accomplished lecturers. Upon graduation, you will be able to implement and manage complex digital strategies that showcases websites and mobile sites, applications and social networks. 

Our curriculum allows rapid integration into a professional environment where INSEEC School of Communication is a well-known and respected institution for over 30 years. Our lecturers, who are also industry professionals, teach our students the skills and knowledge they are looking for in their future employees. Students are able to start building their professional network before they even leave school thanks to constant contact with communications industry and our alumni network that is over 7000 strong. Finally, the competitions and internships ease the school to work transition.

Competitions are an important part of our curriculum and are where both strategic thinking and creativity come into play. The students divided into “agencies” and then receive a brief from a real client. They then have two weeks to work on their complete pitch from strategy to creative. The teams present their briefs to the client and a winner is chosen. The best Parisian teams takes a day trip the English capital to face off against the best team from London.

This program consists of classes (M-W) from the beginning of September until the mid-January followed by a work experience and a thesis which students will defend the following September. Students have the option to complete their work experience to one of two ways.

Students can complete a 6-month internship anywhere in the world (with the possibility of an ERASMUS+ grant for those who stay in Europe outside of France). Students may also sign a work-study contract (alternance).

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Financements

Salarié
d'une structure privée
  • Prise en charge par l’entreprise dans le cadre du Fongécif
  • OPCA (Organisme Paritaire Collecteur Agréé)
  • Compte Personnel de Formation (CPF – DIF)
  • Financement Personnel
Chef d'entreprise, professions libérales, indépendants
  • OPCA (Organisme Paritaire Collecteur Agréé)
  • Compte Personnel de Formation (CPF – DIF)
  • Financement Personnel
  • AGEFICE ( Association de Gestion du Financement de la Formation des Chefs d’Entreprise)
  • Crédits d’impôts
Salarié de la fonction publique
  • Compte Personnel de Formation (CPF – DIF)
  • Période de professionnalisation
Salarié d'une structure privée
  • Congé individuel de formation (CIF – CDD)
  • Compte Personnel de Formation (CPF)
  • Aide Individuelle à la Formation (AIF)