Art Direction and Creative Thinking

Turn your creativity into a career you will love.

London’s Program

Immersion into the world of British and American advertising. A course based around creative mentoring by professionals and continuous briefs. Run with our partner SCA2.0 in Brixton.
This programme includes a range of courses taught by professionals within the advertising and film industry, with a significant, daily focus on personal work, in a real agency context. It also includes and includes technical courses, workshops, Media Planning and Social Media.

The goal of this course is to introduce students to the planning and execution of campaigns, in response to real industry briefs. They will receive both the necessary theoretical background knowledge as well as practical insights into the design, production and placement of advertising campaigns. There will be a special focus on the UK advertising industry and how it relates to and influences European advertising.

Students will take away sound knowledge of the conception, production and delivery processes that go with creating an advertising campaign, learn how to work creatively as a team and to pitch to clients by acting out a brief and pitch scenario. “Hard work beats talent” is the leitmotif of the programme.

Students will spend most of their semester of the SCA campus in London. They will return to the Sup de Pub campus for the competition as well as for various workshops : Photoshop, Illustrator, In Design.

The capstone project for this curriculum is a thesis.


d'une structure privée
  • Prise en charge par l’entreprise dans le cadre du Fongécif
  • OPCA (Organisme Paritaire Collecteur Agréé)
  • Compte Personnel de Formation (CPF – DIF)
  • Financement Personnel
Chef d'entreprise, professions libérales, indépendants
  • OPCA (Organisme Paritaire Collecteur Agréé)
  • Compte Personnel de Formation (CPF – DIF)
  • Financement Personnel
  • AGEFICE ( Association de Gestion du Financement de la Formation des Chefs d’Entreprise)
  • Crédits d’impôts
Salarié de la fonction publique
  • Compte Personnel de Formation (CPF – DIF)
  • Période de professionnalisation
Salarié d'une structure privée
  • Congé individuel de formation (CIF – CDD)
  • Compte Personnel de Formation (CPF)
  • Aide Individuelle à la Formation (AIF)