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Data : big and smart

"To the company that has a new leverage of performance, to brands that can better know and meet the needs of consumers, the advertising market for better targeting, to the customer whose promise is an improved user experience, to the citizen Finally, thanks to the open data, which makes available to all public data or general interest. More transparency for those who, like the Echosmédias, see in the Data a tremendous opportunity to better understand our environment "Béatrice Lhopitallier, Marketing and Data Manager, Les Echosmédias